Voice Wealth Management (Voice) is a fee-based, independent financial services firm serving busy professionals, entrepreneurs, and their families with financial planning and wealth management. Think of Voice Wealth Management as the personal CFO for your finances. President and Founder Russell D. Rivera enjoys serving those in New York City and beyond. Voice helps clients make better financial decisions so they can spend less time worrying about their money and more time focusing on the things that matter most to them. 

Our People

Russell D. Rivera, CFA, CFP®

Russell D. Rivera, CFA, CFP®

Russell D. Rivera, CFA, CFP®
Founder and President

Russell D. Rivera is the Founder and President of Voice Wealth Management (Voice). He also likes to think of himself as a Personal CFO and Financial “Therapist” for entrepreneurs, young professionals, and their families. This is a demographic that is traditionally underserved by existing financial service businesses. He helps clients make prudent financial decisions regarding spending, saving, investing, and planning while giving a voice to the individual client's financial priorities and experiences.

Russell graduated from Harvard University with a Bachelors of Art in Economics in 2000. He started his career as an AMEX floor specialist and trader for Goldman Sachs from 2000-2007. Prior to founding Voice in 2013, he worked with APB Financial Group as Head Trader and Market Strategist where he first defined his portfolio philosophy. He was granted his CFA® Charter in 2007 and earned his Certified Financial Planner® (CFP®) designation in 2016. He is also a member of the Financial Planning Association, Manhattan Chamber of Commerce, and the National Association of Divorce Professionals.

Russell appeared on Bruce Hurwitz Presents discussing financial balance as a business owner. He has also been a guest of Ralph Brogden on Business Innovators Radio. He has been quoted in the Wall Street Journal, Credit.com, and Newsday.

He is the treasurer and a member of the board of directors for Y-Apply. They are a 501(c)3 non-profit organization dedicated to educating high-achieving public school students from diverse backgrounds about financial aid options and the application process to top-tier colleges and universities.

Personally, Russell is heavily involved in family and community endeavors. He is an Ambassador and the Entrepreneurship Council Chair at the Manhattan Chamber of Commerce. He coaches his son’s little league team, organizes community events for his kid’s school and PTA like baseball, soccer, and skating outings (where he dressed as the school mascot). In his free time he likes to play softball, poker, and golf. When he got married he adopted the Northwestern Wildcats (his wife's alma mater) as his favorite Division I football team.

How Are We Different?


Several things make Voice Wealth Management stand out from other wealth management firms.

No Asset Minimums—One of the things we hear a lot is that “I don’t have any wealth to manage.” With Voice, there are no asset minimums. Your wealth could even be negative (because of student loans or other debt). We recognize that everyone, in all stages of life, may need help. We are here on the path to making better financial decisions. The sooner you start making those good decisions, the more likely you are to reach your financial goals!


Emotional Aspects of Money—No matter what anyone tells you, money is emotional. Professional poker players, traders, and successful business owners will tell you that once you start letting emotions get in the way of making good decisions, you’re toast. We recognize that people (ourselves included) need to lean on independent help to get through our money issues to get the success we ultimately want. We are not licensed therapists, but what we do can sometimes feel like financial “therapy.”


Family Focused—We are nowhere without family. We are in this business because of supportive family, and we always put them first. When you become part of the Voice Wealth Management family, it’s our job to make sure that you live the best life you can with the money you have.


Entrepreneurial Mindset— Whether you are just starting a new business or are several years into running a successful one, we are fascinated with what makes businesses work. We also know that your personal family finances are like running a business, where you are a major stakeholder. Voice Wealth Management consider ourselves as a “Personal CFO” for you and your family. We want to help, and we want you to succeed.


Expertise & Education — Our team’s professional, educational, and business experiences position them to understand our clients’ needs, offer a complementary depth and breadth of industry and business know-how and provide consistent investment performance. We are constantly growing and learning as well. We will always explore what specific knowledge will be needed to succeed in your situation.


Portfolio Philosophy — We believe your investments should be globally diversified. We believe strongly in the science and research of building portfolios rather than using individual stocks. In pursuit of these aims, we build our portfolios to match clients’ risk profiles and lifetime needs. We use low cost mutual funds so that internal expenses due to trading and taxable distributions remain low, while also being able to manage clients’ liquidity needs and taxes efficiently.


Ethics, Integrity, & Accountability — Voice adheres to a strict Code of Ethics and Professional Responsibility. Our objective is to provide an unquestioned level of professionalism and character that returns your trust and confidence. We make investment decisions based on our philosophy of avoiding real or perceived conflicts of interest.


Partnership & Accountability — We want to help you achieve the best life possible and want to work in concert with you, not just for you, to make this possible. This means that we take the time to clearly understand your background, philosophy, needs, and objectives. We will work collaboratively with you and on your behalf (with your permission) and offer transparency around our own costs and compensation. We will help you follow through on your financial commitments, by showing you the steps you need to take, and regularly reviewing your progress towards achieving them.

Are you a busy professional or entrepreneur that needs a personal CFO?

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